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Helping Pura Vida Bracelets Double Affiliate Program Revenue

Learn how Acceleration Partners’ (AP’s) multi-channel approach to affiliate marketing helped Pura Vida Bracelets save $19K+ in commissions while doubling their affiliate program revenue.

AP helped Pura Vida target the right partners, develop the right coupon offers, maintain the authenticity and reputation of their brand, and grow their revenue.


Our team helped Pura Vida achieve their goals, strengthen partner relationships and marketing initiatives, add global artisans, and gain exposure on brand-aligned coupon sites.


prior year’s revenue




saved in publisher commissions




donated to charity partners from revenue




Brand-Aligned Promotion

The AP team recommended that Pura Vida transition from working primarily with content partners to focus on top coupon, deal, and loyalty program partners, and optimize top affiliate partners to ensure brand-aligned promotion.

  • Completed weekly affiliate program partner reviews and removed coupon codes from unapproved partners
  • Carefully and consistently evaluated program conversion data (e.g., conversions, traffic, partner performance)
  • Strategically commissioned coupon, deal, and loyalty partners, providing exclusive-limited-time coupon codes to top partners
  • Negotiated homepage and other placements on top partners’ sites
  • Established clear communication with the Pura Vida team and their affiliate partners

Working with Acceleration Partners has allowed us to have a more strategic, data-driven and goal-oriented affiliate program.

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