Partner optimization is a critical component of program success and is mutually beneficial for both the brand and the program partners. Our experienced global team tailor strategies to build strong partner relationships, drive growth, and maximize your investment.
Partnership Optimization
Partnership Optimization
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Optimization is Key
Develop strong long-term partnerships with effective communication and optimization to remain competitive. With your close partner relationships and transparency, you can drive incremental growth.
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Ongoing Optimization Strategies
Our global teams develop customized optimization strategies to maximize partnerships during all seasons in your unique client program.
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Ways to Optimize Partners
With deep partner relationships built on transparency and communication, we can drive strong growth with mutually beneficial strategies, including exclusive promotions, bespoke incentives, or paid placements.
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Case Study
GoToMeeting’s B2B Affiliate Program Yields 725% Increase in Paid Accounts
The global B2B GoToMeeting affiliate program covers 32 countries, across three regions (North America, EMEA and APAC). Acceleration Partners and GoToMeeting understand the importance of having someone who speaks the local language, has expert knowledge of affiliate marketing and the cultural nuances of the region(s) in which they work. Having experts in each market ensures that strategies are tailored to regional nuances and local partner preferences.
Discover how Acceleration Partners worked with GoToMeeting to create a strategy that supported brand growth and increased the number of paid accounts in the affiliate channel, while maintaining a target CPA.
725%
increase in paid accounts period-over-period (PoP)
701%
increase in free trials PoP
100%
increase in action active partners PoP
146%
increase in click active partners PoP
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Helping brands unlock growth through partnerships.